THE WORLD CUP 2018 DISRUPTION BEGAN AS A SMALL PROJECT AMONGST A GROUP OF ROGUE DESIGNERS LOOKING TO CHALLENGE CONVENTION. WHAT TRANSPIRED WAS BEYOND WHAT ANY OF US COULD HAVE IMAGINED AND PAVED A NEW ROAD FOR FOOTBALL AS WE SEE IT. I LED THE CREATIVE DIRECTION AND CONNECTED CROSS CATEGORICALLY TO MAKE IT HAPPEN.